Orange focuses on improving production, processing and utilization, improving access to household income, improving access to credit and market, enhancing businesses and vocational skills, building communities’ assets.
Orange programming concentrates on improving the livelihoods of household. Orange identifies the most vulnerable population who should receive livelihood support, either rural (agriculture, farming, livestock, etc) or urban (services related).
Interactive Report: A101 FSP Partnership Review

Partnership Overview & Key Metrics

Analyzing the strategic CBI partnership with A101 in Southeastern Turkey.

Estimated Contract Value (2024)
85,000,000 TRY
Distribution Mechanism Satisfaction
97% Good
In-Store Wait Time > 30 Min
71% of Beneficiaries

Strategic Selection & Product Offerings

FSP Selection Rationale: A101 was strategically selected based on a comprehensive market assessment. Key criteria included their established presence and capabilities, extensive geographical distribution, robust supply chain, diverse product offerings, value for money, PWD access support, internal ERP system strength, and the competency of their employees.

Red Card

Fixed Value, Simple Reporting

  • Operational Advantage: Easy to process with a fixed value, simplifying financial reporting.
  • Constraint: Non-refundable and non-recoverable if lost or stolen.

Blue Card

Customizable & Recoverable

  • Operational Advantage: Recoverable funds and reloadable, making it essential for multiple MPCA rounds.
  • Operational Challenge: Poses complexities in financial reporting due to challenges in accessing card data.

Beneficiary Experience Dashboard

An interactive look at beneficiary feedback across the service chain.

Distribution Mechanism Satisfaction

Challenges & Recommendations

Identifying key issues and proposing actionable solutions for partnership improvement.

Operational Challenges Identified

  • Long In-Store Wait Times: Significant operational bottleneck with 71% of beneficiaries waiting over 30 minutes.
  • Inconsistent Staff Behavior: While mostly positive, 16% of interactions were rated 'Fair' or 'Bad', indicating impactful negative experiences.
  • Pricing Discrepancy: Beneficiaries perceive A101 prices as higher than competitors, reducing the voucher's value.
  • Financial Reporting Complexity: The Blue Card's data access complicates financial reconciliation.
  • Stock Availability: Lack of certain items during high redemption turnouts was noted.
  • Staff Misconduct: Reports of mistreatment or misleading information require methods of enforcement.

Actionable Recommendations

  • Optimize In-Store Experience: Address long wait times via queue management or dedicated voucher processing lines.
  • Enhance Staff Training: Conduct joint training on beneficiary sensitivity and service efficiency to ensure consistent, positive interactions.
  • Initiate Pricing Dialogue: Engage A101 on price perceptions and explore mechanisms for competitive pricing.
  • Improve Data Sharing for Blue Card: Collaborate with A101 to streamline data access for simplified financial reporting.
  • Expand Product Range: Discuss feasibility of including suggested items like kitchen utensils based on beneficiary feedback.
  • Implement Regular Price Monitoring (for Partner): Work with A101 to ensure voucher value remains relevant against market fluctuations.

Interactive FSP Report | Generated from PDM Data | For internal review purposes.